A recent study revealed that most people in the U.S. don't understand the term "Sustainability" as it is used to describe the current trend sweeping the corporate globe. Most people in the study associated Sustainability as something equivalent to "environmentally-friendly", and it appears that the EPA would agree with them. While Sustainability definitely includes preserving the environment, the word means more, especially to corporations and businesses of all sizes. I like this definition from the Financial Times Lexicon:
...business sustainability represents resiliency over time – businesses that can survive shocks because they are intimately connected to healthy economic, social and environmental systems. These businesses create economic value and contribute to healthy ecosystems and strong communities.
In order to achieve this, Corporate Sustainability advocates environmental stewardship, social responsibility, consideration and inclusion of stakeholders, and corporate accountability for how they do business in the world.
We, both individuals and corporations, have come to the point where we have to not only realize but also behave as if everyone and everything are connected on our planet. The vision for Corporate Sustainability is a collaborative world where we all take care of people, the planet, and profits. To see exciting ways corporations are making the world better while they make money, click here.