Want to keep this link. This is a lightweight article, but I might be able to use a few quotes if I write the article about profit being good.
"What is only now beginning to gather momentum is the suggestion that consumers
are as equally uncommitted to matters of social and environmental empowerment as
their corporate counterparts."
"A collaborative survey released last year by GlobeScan and SustainAbility, called The
Regeneration Roadmap, shows that some 2.5 billion people – one
third of the consumer class – identify themselves as ‘aspirational consumers’,
with 92 percent exhibiting a desire for responsible consumption and 58 percent
trusting brands to act in the best interest of society. These results are far
from an indication of improved ethics, but instead act as a snapshot of the
modern day consumer; that is, one who wishes to be seen as doing good without
the financial consequences that come with it."
"It can even be argued that the most attractive component of responsible
consumption is the social status that comes with it, an observation that many
companies have been quick to take advantage of in alerting consumers to their
own brand of social responsibility."
Spot about Tom's Shoes
"Despite what so many consumer surveys would have you believe, philanthropy is
not the single-most defining factor of the modern day consumer. Instead,
responsible consumption is self-interest under another name, and that same
self-interest that has fuelled consumption since before the dawn of CSR."